A study released this month revealed that 1 in 5 American consumers say they have used a QR Code. That’s 19%, compared to 15% in the UK, 14% in Germany, and 12% in France. And when you zero in on the 18-34 year old age range, that number jumps to 27% for Americans.
And where are [...]
Folio has selected a handful of the most visually-engaging magazine covers of this past year. The cover, of course, is the first thing you see and it’s ultimately what grabs a reader’s attention and captures a sale. See their picks for 2012. Foliomag (1/15/2013)
Kara Swisher, one of tech’s best known and most aggressive journalists, has been snapped up by Vanity Fair. Her technology-related features will appear amid the usual fashion spreads, true crime stories, and cultural commentaries.
“I love Vanity Fair and think Graydon Carter is wonderful,” Swisher said. “It’s a great place to write bigger and longer pieces.”
Details [...]
The traditional image of young adults gathered around a magazine really hasn’t changed much, although the sharing process is more likely to be virtual nowadays, according to a new benchmark study conducted by GfK MRI for the MPA, the Association of Magazine Media.
The GfK MRI/MPA study, titled “Magazine Readers Are Social,” found that social media [...]
Condé Nast International has unveiled its debut edition of Allure Russia, with the title’s September issue. The beauty-focused Allure is the ninth title to be published by Condé Nast Russia, following the launch of Russian titles including Vogue, Glamour, GQ, Condé Nast Traveller and Brides.
“Russian women have a special relationship with all things beauty-related,” commented [...]
Motorcycle publication American Iron Magazine will be increasing its frequency this coming year, going from 12 to 13 issues due to an increase in reader demand. Publisher Buzz Kanter says, “The two most popular requests from our readers are, ‘How do I get my motorcycle in your magazine,’ and the second is ‘I just read [...]
Reader complaints are finally being heard and taken seriously. Just two month after Vogue vowed to ban models who are underage and too skinny from their pages, Seventeen is responding to similar calls to action. Julia Blumh, a 14-year old girl from Maine was fed up with Photoshopped models littering the pages of fashion magazines [...]
While many magazines only started this year to embrace the mobile 2D code technique of activating print with smartphones, Allure is already in its third year of a massive annual multi-platform project. The August ‘Free Stuff’ Issue is brimming with daily opportunities for readers to scan a Microsoft Tag and enter [...]
When compared to the same time period last year, magazines are fairing much better. Although magazine launches remain relatively flat, they’re far outpacing shutdowns so far this year. According to Mediafinder.com, an online periodicals database, there were 48 shutdowns so far this year and 133 magazines launched. That compares to 74 closures in the [...]
HGTV Magazine continues to grow at a rapid rate, increasing copies to 700,000 with the Jan/Feb 2013 issue. And that’s not all. Hearst is planning another rate base jump for the magazine, to 800,000 with the July 2013 issue.
The test issue for HGTV Magazine first appeared on newsstands only 8 months ago, but sales blew [...]