Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, [...]
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The [...]
W, Condé’s upscale fashion magazine is about to get a revamp. Not so much in style and content, but more along the lines of staff. For a while now, W has been straddling Condé Nast and Farichild. The publishing side reported to Condé, while the editorial side reported to Fairchild. With Patrick McCarthy, chairman of [...]
The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions. Movies and music top the list of services that people would be willing to pay for online, approaching 60%. Games, professionally produced video and magazines hover around 50% and newspapers are just above [...]
ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]
In an effort to get back revenue that his print outlets have been losing, Rupert Murdoch is planning to charge for subscriptions to all of NewsCorp’s online content. This would probably include news websites like Dow Jones, Marketwatch, Financial News, and The New York Post to name a few. NewsCorp-owned Wall Street Journal was one [...]
Targeting African-American and “multicultural” women aged 18 to 34, Juicy will contain hybrid editorial, covering celebrities, plus hair and beauty. Harris plans four issues this year with an increase to 12 in 2011. Folio: Jan. 26, 2010
The current tough economy is an aggravating factor, but the principal cause of a projected $16 billion industry-wide loss from 2007 to 2014 will be the “relentless adoption of digital formats.” MinOnline Jan. 26, 2010
In a lengthy piece about the influences that shape the thinking of Barack Obama, David Axelrod, a senior White House advisor, says that the President reads “magazines like crazy,” including The New Yorker, The Economist, Sports Illustrated and Rolling Stone. The Washington Post Jan. 25, 2010