Comag Marketing Group, LLC » Launch/Re-Launch/Closure

AOL Launches Daily Mag App

Kim — Fri, 05 Aug 2011 18:48:48 +0000

With magazines being so well-received into the tablet world, AOL is jumping on the bandwagon with Editions, a free daily “magazine” that pulls content from a variety of sources. Sources, topics, and style are tweaked by each reader so they can have a more personalized experience. Readers can pick from 16 different topics such as sports, entertainment, music and travel. A keyword function lets readers choose or exclude keywords within articles to further tailor their reading experience. (Aug. 4) Folio

Condé Nast Launches New Marketing Services Division

Kim — Fri, 27 May 2011 16:44:53 +0000

Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera at his side as Vice President of Ideactive. The new division will offer preferred pricing to current Condé clients, and “standard market rate” to all others. Condé enters the marketing services game along with many others, like Hearst with iCrossing, Source Interlink with Mind Over Eye, and Meredith with Integrated Marketing division (MIM).

Folio (5/23/11)

Popular Mechanics Launches iPad App

Kim — Wed, 21 Jul 2010 18:14:34 +0000

Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader moves through the app with horizontal swipes meant to mimic the print reading experience. So far, only a scaled-down introductory version is available, but the complete magazine will be released in the coming months. MediaWeek (July 8, 2010)

Harris Publications to Launch New Celebrity Magazine

Jennifer — Wed, 27 Jan 2010 17:05:37 +0000

Targeting African-American and “multicultural” women aged 18 to 34, Juicy will contain hybrid editorial, covering celebrities, plus hair and beauty. Harris plans four issues this year with an increase to 12 in 2011. Folio: Jan. 26, 2010

National Geographic to Close ‘Adventure’ Magazine

Jennifer — Fri, 04 Dec 2009 14:33:05 +0000

“The Society said it would transition to publication of special editions, books, e-magazines and a Web site.” The New York Post Dec. 3, 2009

Samir Says: These Were the Biggest Launches of the Year

Jennifer — Wed, 18 Nov 2009 20:12:23 +0000

CMG Client titles Afar, Fresh Home and — of course — Food Network Magazine earn top spots on Samir Husni’s list of notable launches in 2009 Folio: Nov. 17, 2009

Hachette Closes Metropolitan Home

Jennifer — Tue, 10 Nov 2009 17:42:13 +0000

“Hachette will also be shutting down Pointclickhome.com, the umbrella site it launched in 2007 for all three of its shelter magazines at the time, Home, Metropolitan Home and Elle Décor, a spokeswoman said.” Crain’s New York Business Nov. 9, 2009

In Wake of Mag Closures, Advertisers Cast Wary Eye on Print

Jennifer — Mon, 12 Oct 2009 15:28:36 +0000

Surprised by the closures of several long-established magazines in recent weeks, advertisers seek more transparency from publishers. Mediaweek Oct. 11, 2009

After the Shock, Savoring 70 Years of Gourmet

Jennifer — Wed, 07 Oct 2009 14:27:55 +0000

Among the fond recollections is this bit of high praise from Manhattan baker Jim Lahey, “Gourmet was the New Yorker of food magazines…” The New York Times Oct. 7, 2009 The Wall Street Journal Oct. 6, 2009 Paid subscription may be required.

Gourmands Will Miss ‘Gourmet’

Jennifer — Tue, 06 Oct 2009 13:46:42 +0000

One chef said that the magazine’s closure is an indication of just how severe the financial crisis is for food and restaurant companies. The Wall Street Journal Oct. 6, 2009