Archive for the ‘Launch/Re-Launch/Closure’ Category

AOL Launches Daily Mag App

August 5th, 2011

With magazines being so well-received into the tablet world, AOL is jumping on the bandwagon with Editions, a free daily “magazine” that pulls content from a variety of sources.  Sources, topics, and style are tweaked by each reader so they can have a more personalized experience.  Readers can pick from 16 different topics such as [...]

Condé Nast Launches New Marketing Services Division

May 27th, 2011

Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera [...]

Popular Mechanics Launches iPad App

July 21st, 2010

Though it’s not Hearst’s first magazine app, it is their first completely homegrown one.  All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst.  The iPad version has a similar look and feel to the print magazine, as the reader [...]

Harris Publications to Launch New Celebrity Magazine

January 27th, 2010

Targeting African-American and “multicultural” women aged 18 to 34, Juicy will contain hybrid editorial, covering celebrities, plus hair and beauty.  Harris plans four issues this year with an increase to 12 in 2011.  Folio: Jan. 26, 2010

National Geographic to Close ‘Adventure’ Magazine

December 4th, 2009

“The Society said it would transition to publication of special editions, books, e-magazines and a Web site.”  The New York Post Dec. 3, 2009

Samir Says: These Were the Biggest Launches of the Year

November 18th, 2009

CMG Client titles Afar, Fresh Home and — of course — Food Network Magazine earn top spots on Samir Husni’s list of notable launches in 2009  Folio: Nov. 17, 2009

Hachette Closes Metropolitan Home

November 10th, 2009

“Hachette will also be shutting down Pointclickhome.com, the umbrella site it launched in 2007 for all three of its shelter magazines at the time, Home, Metropolitan Home and Elle Décor, a spokeswoman said.”  Crain’s New York Business Nov. 9, 2009

In Wake of Mag Closures, Advertisers Cast Wary Eye on Print

October 12th, 2009

Surprised by the closures of several long-established magazines in recent weeks, advertisers seek more transparency from publishers.  Mediaweek Oct. 11, 2009

After the Shock, Savoring 70 Years of Gourmet

October 7th, 2009

Among the fond recollections is this bit of high praise from Manhattan baker Jim Lahey, “Gourmet was the New Yorker of food magazines…”  The New York Times Oct. 7, 2009  The Wall Street Journal Oct. 6, 2009  Paid subscription may be required.

Gourmands Will Miss ‘Gourmet’

October 6th, 2009

One chef said that the magazine’s closure is an indication of just how severe the financial crisis is for food and restaurant companies.  The Wall Street Journal Oct. 6, 2009