Archive for the ‘Launch/Re-Launch/Closure’ Category

Source Reports Quarterly Loss; Folds 3 Titles

September 18th, 2008

Source Interlink Companies yesterday reported a net loss of $296.7 million for the six months ending July 31, compared to a $4 million net income gain for the period last year.  The company has also folded three underperforming titles: Car Audio and Electronics, Stock Car Racing and Mini Rider. Folio: (Sept. 17, 2008)

New WSJ Magazine Boasts 51 Advertisers — 19 New to the Journal

September 4th, 2008

The new luxury lifestyle magazine will be sent to a subgroup of The Wall Street Journal’s subscribers with an average household income of $265,000, beginning this Saturday.  Total circ for the launch issue will be 960,000 copies: 800,000 sold by subscription and at newsstands in 17 large markets, plus 160,000 copies distributed on Fridays overseas. [...]

WSJ’s New Lux Mag Boasts Big Ads

August 25th, 2008

The Wall Street Journal’s new luxury magazine, WSJ, is launching its first issue September 6.  It will be Dow Jones and Co.’s first launch since being acquired by News Corp. last year.  The new title features 51 advertisers in its first issue.  19 of those are new to the WSJ franchise.  Half of the advertisers are [...]

HFM Shutters Home Magazine

August 20th, 2008

Jack Kliger, ceo of Hachette Filipacchi Media U.S., announced the closure, following the October issue, in a statement released today.  In recent years, the publisher has pulled the plug on other underperforming titles, such as For Me, Elle Girl and Shock.  Folio:  (Aug. 20, 2008)

Texas Gets Another Regional Mag

August 19th, 2008

On September 15th, Blue Sky Publications LLC. will launch Texas Magazine, covering “…the best aspects of life in Texas and the exceptional people, places and events that make Texas so vibrant.”  The magazine, which will seemingly strive to take a positive tone, will feature Texas Governor Rick Perry on the cover the launch issue.  San Antonio (TX) Business Journal  (Aug. [...]

Bicycling Partners with WSJ

July 31st, 2008

Bicycling magazine has partnered with The Wall Street Journal in hopes of taking advantage of the high interest in the sport following the Tour de France. The terms of the partnership include the Journal getting 24 exclusive, stage-by-stage stories from Bicycling and Bicycling getting direct access to WSJ.com’s affluent readership. Folio (July 30, 2008)

LA Times to Relaunch Magazine

July 29th, 2008

Despite internal objections, LA Times prepares to launch LA, the newspaper’s monthly magazine.  LA Times editor Russ Stanton said that the magazine “has lost money for years and is on track to post another significant loss in 2008.”  But the Tribune Company, owner of LA Times, apparently backs the project 100%.  LA will debut on September [...]

American Express Teams Up with Time Inc.

July 29th, 2008

American Express Publishing has recently formed a partnership with Time Inc.’s book arm to distribute Food & Wine branded books. As part of the deal, Time Inc. Home Entertainment will distribute American Express Publishing’s Food & Wine Annual Cookbook, Food & Wine Best of the Best: The Best Recipes from the Best 25 Cookbooks of [...]

Glam Media Launches New Channel

July 28th, 2008

Glam Wellness officially launched today, making it Glam Media’s sixth channel.  Other channels are Style, Living, Entertainment, Health, and Family.  More than 20 web sites and publishers have joined Glam’s new vertical.  Natural Solutions magazine and Earth Pledge have signed on as Glam Wellness content partners.  Others include EcoFabulous, EatingWell, and Lifescript.  The Wellness channel [...]

Hispanic Ventures Repackages Parenting Magazines

July 28th, 2008

Hispanic Ventures, a division of the Meredith Corporation, is re-launching and re-branding Espera and 12 Meses, two of its Spanish-language parenting magazines. Espera, a magazine for expectant mothers, will be renamed Ser Padres Espera and will increase its annual circulation by 35% while upping its frequency to three times a year. 12 Meses, which focuses [...]