Bicycling magazine has partnered with The Wall Street Journal in hopes of taking advantage of the high interest in the sport following the Tour de France. The terms of the partnership include the Journal getting 24 exclusive, stage-by-stage stories from Bicycling and Bicycling getting direct access to WSJ.com’s affluent readership. Folio (July 30, 2008)
TechTarget estimates its revenues for this quarter will be around $29.4 million, up about 20% from the $24.6 million it made during the same period last year. A large amount of this will come from online revenues which the company estimates will be about $20.8 million, up nearly 30% from the $16.8 million during the [...]
Vogue and IMG Media have teamed up to produce an elaborate web-reality series about the fashion industry. “Model.Live”, as the show is named, will follow three models as they navigate the industry, tracking them on casting calls, catwalks, and their travels during fashion week. Each of the 12 episodes will be eight minutes long and run on [...]
Zinio LLC, the leading digital distributor of magazines and books, has partnered with GlobaCollect to offer subscribers a wider selection of electronic payment options, including international methods, for their online subscriptions and purchases. MarketWatch (July 9, 2008)
The New York Times’ Stephen J. Dubner raises some interesting questions about Time Inc.’s new, Netflix-like Maghound.com online magazine service. Chief among them – do readers really want to trade in and out magazines the way they do movies? (Doesn’t the industry make a lot of hay out of readers’ deep connections to particular titles?) Dubner does see Maghound’s [...]
Hearst Magazines announced that it will shutter Quick & Simple magazine effective with the July 29th issue that is currently on newsstands. The company will instead shift its focus to the 300,000-circulation magazine’s “newly enhanced Web site.” A representative for Hearst said that the company was still “committed to introducing and acquiring print titles, investing [...]
ZenithOptimedia, which is owned Publicis Groupe, has downgraded its growth forecast for advertising spending in the U.S. to 3.5 percent from its initial forecast of 4.1%. The company also predicts that global internet ad spending will grow 26.7 percent this year, and will surpass its prediction that online ads will account for 12.3 percent of [...]
Instead of publishers sending out content to their audiences, audiences are now sending content to each other via Facebook, Digg, and other networking site according to Frank Cutitta, the general manager of IDG Connect. At the 2008 Circulation Management Conference, Cutitta spoke about how he helped form IDG Connect, a centralized database and lead-generation vehicle, [...]
Women’s Health has recently launched Fit Coach, a pay for content online title focusing on fitness and nutrition. With the $3.50 per week charge, subscribers will have access to custom fitness and nutrition goals, customizable workouts, meal plans, a calorie tracker, and social networking tools.Folio (June 26, 2008)
Todd Anderman, Senior Vice President of Hachette Filipacchi Media’s interactive division, announced last week that the company would re-launch all of its websites by the end of the year. He said the sites would emphasize new applications to encourage user involvement like a recipe finder, car buying tools, and links to other sites. Woman’s Day [...]