Archive for the ‘International’ Category

ESPN Launches In Mexico

July 9th, 2008

ESPN Publishing announced today that it will be launching ESPN The Magazine in Mexico, the company’s second international launch. This Mexican edition of ESPN The Magazine will initially print between 20,000 and 30,000 issues and the majority of its advertising will come from the local Mexican market. Folio (July 9, 2008)

Publications Outsource Editing To India

July 9th, 2008

Mindworks Global Media employs 90+ to edit, design, layout pages and in some cases even report for media groups in Asia, Europe, and the U.S. The company, which manages outsourced work that journalists and copyeditors normally do, expects business to increase as cost-cutting in U.S. and European print media continues. BusinessWeek (July 8, [...]

The biggest company you’ve never heard of

July 7th, 2008

B2B publisher IDG is no small fish.  They have over 450 websites, 300 magazines, 13,000 employees and revenues over £3bn.  Their strategy to move online appears to be paying dividends.Â
The Guardian

Martha Stewart Takes Weddings Overseas

July 2nd, 2008

The first overseas edition of Martha Stewart Wedding launches in the Philippines in September, as a joint venture with Summit Media. Summit Media, a Manila-based media conglomerate, represents more than 23 titles, including the Philippine editions of Cosmopolitan, Marie Claire, Seventeen, FHM and Good Housekeeping. Women’s Wear Daily (July 2, 2008)

Wired To Launch In UK

June 30th, 2008

Condé Nast plans to launch a UK version of Wired magazine and its accompanying website sometime in the first half of next year. David Rowan, who will be the lead editor of the title, is very excited about the launch and had this to say: “When I got approached by the best magazine publisher in [...]

Experts Say Gas Prices Could Be Cut In Half

June 27th, 2008

According to four energy analysts, gas prices could be cut in half, to around $2 a gallon, if Congress passes a law to limit speculation in energy-futures markets.  They went on to say that the price cut would take effect within 30 days of the law being passed.   MarketWatch (June 23, 2008)

All Black Edition Of Italian Vogue

June 19th, 2008

The July issue of Italian Vogue will feature only black models and is photographed entirely by world renowned photographer Steven Meisel. In this reversal of the normal pattern of fashion magazines, the models are all black and the topics all relate to black women in the arts and entertainment. NY Times (June 19, 2008)

Hershey to Up Marketing Investment by 20% This Year and Next

June 18th, 2008

At an investment conference in New York yesterday, Hershey Co. ceo David West outlined the confectioner’s plans to take on the bohemoth that we arise from the combination of Mars Inc. and the Wm. Wrigley Co. in the coming months.  Some observers think that reinvigorated marketing may not be enough, and that Hershey’s scant international [...]

Time Out Beijing Banned in China

June 16th, 2008

China’s General Administration of Press and Publications has banned the June issue of Time Out Beijing. Editor Tom Pattinson said that the reason for the ban was because the magazine was missing a printing permit, but also acknowledged the suspicious timing of the ban, only 2 months before the Summer Olympic Games. Folio (June [...]

Paid-For Online News Is Possible According To Google

June 4th, 2008

Paid for online news is not only possible but is also a credible business model says Nikesh Arora, the vice president of Google UK. He says that despite the large amounts of news content available online, if the right unique content is created, the market can achieve a level of monetization. While [...]