Archive for the ‘Event marketing’ Category

Marsh Supermarkets Integrates Digital Platform

August 5th, 2011

Marsh Supermarkets joins 112 other grocery retailers who use My Web Grocer services which enables customers to select and purchase groceries from the comfort of their computer.  Shoppers will have access to planning tools including online circulars, personalized shopping lists and recipes, enabling them to plan meals and stay informed about sales and specials that [...]

Magazines without The Price Committment

July 7th, 2011

Zinio, a digital magazine and newsstand provider, is offering up a pretty enticing deal through the discount phenomenon Groupon.  Jeanniey Mullen, global executive vice president and chief marketing officer for Zinio, took a chance with Groupon by offering $35 worth of subscriptions to any of the 4,300 titles available on Zinio for just $15.  It [...]

Magazine Tumblrs Creating Buzz

May 27th, 2011

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day.  There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue.  These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]

Win $25,000 through Hearst E-Mail Promo!

May 27th, 2011

The Hearst Challenge is back for the second year in a row.  Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions.  Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions.  The winning model [...]

Lucky Mag’s “Lucky Shops” Event to Take Place Nov. 7-8 in NYC

October 20th, 2008

Lucky magazine’s fifth annual “Lucky Shops” shop-a-thon event is scheduled to take place Nov. 7th and 8th, at the Metropolitan Pavilion, 125 West 18th Street in New York City, and will feature designer merchandise on sale at up to 70% off retail price.  A portion of the proceeds will benefit the Robin Hood Foundation, which [...]