Good magazine is looking to increase its subscriber base and up its contributions to global non-profits — that is, to “do well by doing good” — by playing the “name-your-own-price” game for subscriptions. Good has donated 100% of its subscription revenue to nonprofit organizations since its launch two years ago. The magazine is hoping that [...]
The latest Fas-Fax report was released by the Audit Bureau of Circulation this morning. Trade magazine paid and non-paid circulation remained flat during the first half, but did report a slight increase of 0.85% over the same time period last year. The largest gainers were Los Angeles Business Journal, San Fernando Valley Business Journal, and [...]
Longtime publishing industry observer Baird Davis points out that overall 6% unit sale decline was concentrated in the top twelve newsstand titles. The rest of the line (500 titles or so representing some 50% of the business) posted a unit drop of less than 2% and essentially flat retail dollar sales. Moreover, he posits that [...]
Canadian magazines experienced some devastating sales declines during the 1st half of 2008. The following titles are included in this category: Canadian Family (-75%), Canadian Home & Country (-56%), Wish (-53%), Canadian Business (-38.8%), Flare (-28.5%), LouLou (English) (-23.3%), Chatelaine (-21.2%), and The Hockey News (-15.9%).
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Single-copy magazine sales in the six months ended June 30 fell to 44.1 million copies from 47.1 million a year ago — a drop of 6.3% — according the Audit Bureau of Circulation’s Fas-Fax report, which was released today. Total circ, including both subscription and newsstand sales, was flat at just shy of 350 million [...]
In an American Public Radio story today, Samir Husni points out that Time Inc. charges $99 for one of its weeklies (People) but just $19. American Public Radio Marketplace (Aug. 11, 2008)
CMG released a report on the deleterious effects of broader economic trends. NYP columnist Keith Kelly talked to one editor who said, “Let’s face it, magazines aren’t a necessity, they’re a luxury item and people are thinking twice about how they spend their money.” The New York Post (Aug. 6, 2008)
Direct markeitng companies, including giants such as Microsoft and Washington Mutual, have formed a trade group called the Green Marketing Coalition to exchange ideas about sustainability and promote the adoption of best practices in direct mail. The U.S. Postal Service too is promoting list hygeine and other environmentally-friendly measures. Although some critics argue that the guidelines from [...]
Modern Luxury Media is still going full-steam ahead with their upcoming New York City launches, despite the country’s economic downturn. The company very recently acquired Juli B. Inc., publisher of high-end e-newsletters serving NYC and 13 other major cities in the US and abroad. Modern Luxury will use JuliB.com, which reaches 700,000 readers through its e-newsletters, [...]
“The Sun” will be raising the cover price of its weekday paper to 30p in London and the south-east. Last September, it slashed its price from 35p to 20p and then in May increased it to 25p. The ABC circulation figures reported that the paper has managed its fifth year-on-year circulation increase with a sales rise [...]