Monica Ray, executive vice president of consumer marketing with Condé Nast says, “…while this represents a small portion of our subscription circulation, we find it increasingly promising, especially given the short time we have been marketing subscriptions.”  (Aug. 2) Folio

Newsweek has used Tumblr to defend the publication’s sale and subsequent newsroom turnover.  GQ uses Tumblr to point out impressive features in the latest print production and thinks it helps show that the magazine goes beyond fashion.  However, when magazines fail to utilize the platform on an interactive level and simply as an RSS feed, as was the case for People magazine, their Tumblr fails to take off.

Tumblrs are helping create buzz around magazines and hence, attracting new readership.  The Atlantic believes Tumblr has been really useful in attracting a younger audience than their website.  “There are plenty of incredibly thoughtful, intelligent, creative people that publish in new media, and Tumblr as a platform tends to attract creative types; as a result, it’s been a great source for really brave thinking and brave ideas…” said Jared Keller of The Atlantic.

Business Insider (5/25/11)

The subscription-based access will also affect e-book devices like Amazon’s Kindle and Apple’s new iPad, which Murdoch recently said would go “unloved and unsold” without content from companies like NewsCorp, which owns HarperCollins books.  Murdoch disagrees with Amazon’s famous $9.99 Kindle book price, saying the low price devalues books and hurts hard-cover retailers.  As of now, Murdoch has put a hold on HarperCollins e-books sold through Amazon and is in the process of negotiating new pricing.  Business Journal (2/3/2010)  PC Magazine (2/2/2010).

The following announcement was prepared for the Publishing Industry by Dan Capell’s family.

It is with great sadness that we announce the passing of E. Daniel (Dan) Capell, age 64, who died peacefully at his home in Barnegat Light, NJ, on January 11, 2010, after a courageous, three-year battle with cancer.  Dan had been a leader in the magazine circulation and direct marketing industry for over 40 years.  For the last 28 years he was the editor of Capell’s Circulation Report, a newsletter which tracked the consumer magazine publishing industry.After graduating from Bucknell University in 1967, Dan began his direct marketing career at Time, Inc.  He began with Life Magazine, and rose to become Circulation Director for Sports Illustrated.  In 1973, Capell moved to Ziff Davis Publishing as a senior executive responsible for the marketing activities of twelve special interest consumer magazines.  He also served as General Manager of Ziff’s Business and Trade Division, supervising marketing, manufacturing and advertising sales for thirteen properties in the travel, aviation and meetings/conventions markets.

Dan next became Vice President of Circulation for Newsweek, where he also functioned as Vice President of Venture Development.  In 1980, Capell successfully tested and launched Inside Sports, as the founding publisher of the only new magazine ever launched by Newsweek, Inc.

In 1985 Dan was hired as President of The Lake Group, a leading list consulting company.  From 1993-1997, Capell was co-founder and Managing Director of Gruppo, Levey and Capell, an investment banking firm specializing in the direct marketing industry.   In 1996, Dan’s lifetime achievements and contributions to the industry were honored by his induction into the Direct Marketing Association’s Circulation Hall of Fame.

Dan took great pride in the relationships he developed with industry colleagues in different capacities over the years.  Some of his most rewarding professional moments included speaking to a room full of industry veterans and teaching classes of future industry leaders at Time Inc.’s new employee training program.

Dan was an avid fan and player of baseball and softball.  His love of baseball began with Nottingham Little League in Hamilton Square, NJ, and went on to include Steinert High (state champs 1962), Bucknell University, 30+ years of playing softball and 17 NY Yankees titles during his lifetime.

He leaves behind his loving wife of 42 years, Kathy; his daughter, Kay; his son Matt and wife Vanessa; his sister Nanette and husband Dick; and his sister Carolyn and husband Dick.

The Capell family held a private memorial ceremony.  A celebration of life will be held on Friday, January 22 from 5:30–7:30pm at Annie Moore’s, 50 East 43rd Street, New York, NY.  It will be a casual event where you can drop by and share your memories of Dan over a drink at Dan’s favorite bar.  All are welcome.  In the meantime, please tell us about the fondest, funniest or happiest moments you shared with Dan, or upload photos, by visiting the guest book at www.memorialwebsites.legacy.com/dancapell.  In lieu of flowers, please visit the “donate” section of the website.

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News of Dan’s passing was reported in MinOnline (Jan 14, 2010) and Audience Development (Jan. 13, 2010)