Newsstand sales are declining, venerable titles are closing and advertising revenue fell by 18% in 2009. Worse, according to Mr. Magazine Samir Husni, is that some publishers seem to believe that the good old days of 2007 will return with an improving economy. Husni says that that publishers need to revamp their economic models more [...]
The Neilsen Company is hoping to provide combined ratings for TV and internet viewing. With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively. These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year. [...]
Consumer Reports took out an ad in USA Today for the fourth straight year warning consumers of retailers’ holiday shopping practices. The ad cites survey results showing most Americans are unhappy with their pushy methods, like being asked to sign up for store credit cards and extended warranties. Consumer Reports paid $143,000 for the ad and [...]
The publisher reported a year-over-year decline of 8,359 pages, roughly one third, according to estimates it released Wednesday. The New York Times Nov. 11, 2009
Some of the less flashy, mass market magazines like Good Housekeeping, Glamour and several Meredith titles, are reporting ad page increases in December. Some are even posting gains for the year as a whole, powered by the only ad category that has increased its spend this year — food manufacturers. The New York Times Nov. [...]
Using an emerging technology called augmented reality, the December issue of Esquire will include several minutes worth of video, which readers can access by holding the magazine up to a Web camera. Lexus is the advertising partner for Esquire’s first experiment with AR. The Wall Street Journal Oct. 29, 2009 Paid subscription may be required.
Condé Nast Traveler has entered into a no-cash-exchanged, marketing partnership with the Gilt Groupe to promote the magazine on the luxury travel, discount website Jetsetter.com. The New York Times Oct. 21, 2009
Surprised by the closures of several long-established magazines in recent weeks, advertisers seek more transparency from publishers. Mediaweek Oct. 11, 2009
“As another [fashion] show season rolls out across [New York City], against the chilliest retail climate in years, many believe this is not merely a difficult moment for high-end fashion but a defining one as well.” The New York Times Sept. 10, 2009
Seventy-year-old Glamour magazine will launch a trade advertising and publicity campaign, designed to better define their audience for media buyers and potential advertisers. The campaign includes outdoor advertising in key cities like NYC, Los Angeles and Detroit, plus guerilla marketing efforts, such as distributing girly Glamour cupcakes around Bryant Park during Fashion Week in New [...]