According to the paper’s editor, The Los Angeles Times plans to cut 250 positions, including 150 jobs in the print and online news departments. This is a reaction to the industrywide ad sales slump that has been fueled by a weak real estate market. The LA Times plans to restructure the paper cutting pages by [...]
Despite not having the best year for ad revenues, Condé Nast Publisher Bill Wackerman remains confident. He recently told the New York Post, “Although we’re losing pages, our market share is up. Market share is the new up.” NY Post (July 2, 2008)
Vogue Living, the shelter spin-off of Vogue, published a spring issue and had planned to publish a fall issue. However, a company spokesperson announced that while a Spring 2009 issue was still under consideration, the fall issue would not go forward in the current ad climate. Women’s Wear Daily (July 1, 2008)
American Media Inc., announced its fiscal 2008 revenues were $491 million, up about 4 percent over 2007. The publisher attributes its year-end revenue increase to ad revenue gains at Shape, Star and Men’s Fitness magazines, which all increased from 10-21 percent. Folio (June 30, 2008)
Instead of painting a perfect world, advertisers are striking a cord with anger to relate to consumers. Advertisers know that Americans are nearing their last nerve when it comes to our wallets and they’re trying to capitalize on these emotions. Jackson Hewitt ran an ad featuring people fed up with their taxes. Southwest Airlines has [...]
John Demsey, a group president of the Estée Lauder Companies, approached Harper’s Bazaar with the idea of featuring four celebrities in the magazine, who alo star in an advertising campaign for the new Estée Lauder fragrance Sensuous. Mr. Demsey said that he approached Bazaar because he thought that the varying ages of the celebrities (who are Gwyneth [...]
Ray-Ban, in collaboration with Marie Claire magazine, is putting up five billboard ads in New York City that will debut on Tuesday for its new colored Wayfarers. The goal of the campaign is simply to attract young, female, trendsetters and each billboard is reportedly worth somewhere between $23,000 to $50,000, despite the artists who created [...]
Women’s Health has recently launched Fit Coach, a pay for content online title focusing on fitness and nutrition. With the $3.50 per week charge, subscribers will have access to custom fitness and nutrition goals, customizable workouts, meal plans, a calorie tracker, and social networking tools.Folio (June 26, 2008)
Internet advertising is forecasted to surpass radio this year, with about 9.5 percent of ad budgets worldwide allocated to online media, and is expected to overtake magazine advertising by 2010. Bloomberg (June 25, 2008)
Wenner Media’s Men’s Journal and Dennis Publishing’s The Week have joined Media Network Inc., an advertising network that targets consumers on a zip code-specific basis and is organized into nine lifestyle categories. Folio (June 23, 2008)