Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch. Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition. The title was also the biggest ad page gainer for 2010, [...]
Business and finance magazines were hit extra hard by the recession, but the ones that made it through are coming back with a vengeance! Ad pages were down by nearly half in the category, but the first half of the year has seen a nice increase so far. According to the Publishers Information Bureau, ad [...]
Look for Hearst’s “New Century Craftsmanship Idea Series” ad campaign in select July and August issues of Hearst titles. Partnering with Ford Lincoln, the campaign features artisans who carry through Lincoln’s branded message of craftsmanship and design through their own work.
Debuting in print ads, chef Richard Blais will be spotlighted in O, The Oprah Magazine [...]
Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]
The Hearst Challenge is back for the second year in a row. Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions. Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions. The winning model [...]
After a year of steady decline in 2009, magazines have emerged in positive territory in 2010. They improved with every quarter in the past year, with the fourth quarter marking the third consecutive quarterly gain. Though full-year ad pages were down slightly according to the Publishers Information Bureau, they were only down 0.1%, compared with [...]
With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, [...]
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The [...]
The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions. Movies and music top the list of services that people would be willing to pay for online, approaching 60%. Games, professionally produced video and magazines hover around 50% and newspapers are just above [...]
The March Spring Fashion issues — for fashion glossies often the second-biggest-selling issue of the year — suggest that 2010 will be better than a disastrous 2009 for magazines. Advertising pages at Elle, Harpers Bazaar and Vogue were all up in March versus prior year. InStyle enjoyed a whopping 33.5% increase. The New York Post [...]