W, Condé’s upscale fashion magazine is about to get a revamp. Not so much in style and content, but more along the lines of staff. For a while now, W has been straddling Condé Nast and Farichild. The publishing side reported to Condé, while the editorial side reported to Fairchild. With Patrick McCarthy, chairman of [...]
Hearst-owned Seattlepi.com, the on-line successor to the print version of Seattle Post-Intelligencer, celebrates its one-year anniversary March 18, 2010. Â
The site is doing well with almost 4 million people visiting each month, which speaks loudly of their success as they are the first major metropolitan daily newspaper in the country to go Web-only.
The staff and public [...]
Teen Vogue’s Haute Spot, the popup retail stores that operates at upscale malls around the country, is introducing $100 1-hour, private sessions where teens can get makeup, hair and style services from Teen Vogue staffers and makeup pros. The new salon service debuted on March 13 at the Westchester Mall. MEDIAWEEK March 12, 2010.
Since the boom of the iPhone and iPod Touch, Hearst has taken the plunge in the world of mobile apps for these devices with the formation of the company “Let Me Know: (LMK). Right now LMK offers nearly 70 topic-specific apps geared to subjects like pop music star Lady Gaga, model Heidi Klum, singer/actress Miley [...]
Starting with the July/August issue, Food Network Magazine will raise their rate base to 1.25 million. This is 150,000 more copies then originally planned. FOLIO March 2, 2010.
Despite increased online advertising efforts, it’s projected that 2010 will bring a 1.9% increase in print advertising spending. FOLIO March 9, 2010
The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions. Movies and music top the list of services that people would be willing to pay for online, approaching 60%. Games, professionally produced video and magazines hover around 50% and newspapers are just above [...]
ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]
In an effort to get back revenue that his print outlets have been losing, Rupert Murdoch is planning to charge for subscriptions to all of NewsCorp’s online content. This would probably include news websites like Dow Jones, Marketwatch, Financial News, and The New York Post to name a few. NewsCorp-owned Wall Street Journal was one [...]
It’s typically common for a magazine to publish a website after the magazine is printed. However, Hearst is switching things up with the launch of Light & Delish, a bookazine based on the food website DELISH that was launched in 2008. MediaWeek Jan. 31, 2010.