Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch. Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition. The title was also the biggest ad page gainer for 2010, [...]
Business and finance magazines were hit extra hard by the recession, but the ones that made it through are coming back with a vengeance! Ad pages were down by nearly half in the category, but the first half of the year has seen a nice increase so far. According to the Publishers Information Bureau, ad [...]
Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This [...]
With magazines being so well-received into the tablet world, AOL is jumping on the bandwagon with Editions, a free daily “magazine” that pulls content from a variety of sources. Sources, topics, and style are tweaked by each reader so they can have a more personalized experience. Readers can pick from 16 different topics such as [...]
Marsh Supermarkets joins 112 other grocery retailers who use My Web Grocer services which enables customers to select and purchase groceries from the comfort of their computer. Shoppers will have access to planning tools including online circulars, personalized shopping lists and recipes, enabling them to plan meals and stay informed about sales and specials that [...]
Meredith is closing the doors on the DIY magazine ReadyMade. It will eliminate approximately 75 positions worldwide. Meredith Chairman and CEO, Steve Lacy, said the decision will enable them to devote additional resources to key strategic growth initiatives, including digital platform expansion. Though ReadyMade boasted circulation of about 335,230, ad pages fell 8.5% in the [...]
Zinio, a digital magazine and newsstand provider, is offering up a pretty enticing deal through the discount phenomenon Groupon. Jeanniey Mullen, global executive vice president and chief marketing officer for Zinio, took a chance with Groupon by offering $35 worth of subscriptions to any of the 4,300 titles available on Zinio for just $15. It [...]
Look for Hearst’s “New Century Craftsmanship Idea Series” ad campaign in select July and August issues of Hearst titles. Partnering with Ford Lincoln, the campaign features artisans who carry through Lincoln’s branded message of craftsmanship and design through their own work.
Debuting in print ads, chef Richard Blais will be spotlighted in O, The Oprah Magazine [...]
Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera [...]
O, The Oprah Magazine will produce a special collector’s edition bookazine celebrating the 25 unforgettable seasons of “The Oprah Winfrey Show”. The issue will include 148 heart-felt pages revealing the show’s early days, favorite moments of the staff, and memorable episodes from the 25 seasons of laughter, tears, surprises and triumphs that have meant so [...]