Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, [...]
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The [...]
With the anticipation of fall previews in Women’s magazines, advertising numbers are up from 2009. MinOnline (July 20, 2010)
Glamour Magazine’s covers may showcase average looking models but in no way is the magazines average. Crowned “Magazine of the Year” this past spring by American Society of Magazine Editors’, Glamour has reached it’s audience by relating to the everyday women. FOLIO (July 20, 2010)
Publishers are treading lightly as they roll out magazine apps for smartphones and tablet devices, being cautious not to devalue their product. FOLIO(May 27,2010)
W, Condé’s upscale fashion magazine is about to get a revamp. Not so much in style and content, but more along the lines of staff. For a while now, W has been straddling Condé Nast and Farichild. The publishing side reported to Condé, while the editorial side reported to Fairchild. With Patrick McCarthy, chairman of [...]
Hearst-owned Seattlepi.com, the on-line successor to the print version of Seattle Post-Intelligencer, celebrates its one-year anniversary March 18, 2010. Â
The site is doing well with almost 4 million people visiting each month, which speaks loudly of their success as they are the first major metropolitan daily newspaper in the country to go Web-only.
The staff and public [...]
Teen Vogue’s Haute Spot, the popup retail stores that operates at upscale malls around the country, is introducing $100 1-hour, private sessions where teens can get makeup, hair and style services from Teen Vogue staffers and makeup pros. The new salon service debuted on March 13 at the Westchester Mall. MEDIAWEEK March 12, 2010.
Since the boom of the iPhone and iPod Touch, Hearst has taken the plunge in the world of mobile apps for these devices with the formation of the company “Let Me Know: (LMK). Right now LMK offers nearly 70 topic-specific apps geared to subjects like pop music star Lady Gaga, model Heidi Klum, singer/actress Miley [...]