Cadbury Schweppes Cozies Up to Retailers
February 8th, 2008
Beverage maker Cadbury Schweppes plans to up its collaboration with retailers on pricing and promotions, building on their successful relationship with Food Lion. Planned: closer coordination with retailers on strategy and price, in addition to assortment and space. Cadbury Schweppes is riding the wave of category management’s evolution into a more holistic and collaborative enterprise within the supply chain. CPGmatters via Retailwire (Feb. 6, 2008) Free registration required.
Tags: beverages, Cadbury Schweppes, category management, Food Lion, soft drinks