Buzz Kanter Makes Predictions for Magazine Industry
December 31st, 2009
Buzz Kanter, president of TAM Communications, which publishes American Iron, among other titles, has put forth a number of predictions for the single copy sales channel. He also offers this advice for publishers: cut your draw before cutting pages and/or editorial quality. Presently, he writes, “Too many publishers are flooding newsstand racks with too many copies of too-thin magazines with too-high cover prices hoping for a miracle.” Folio: Dec. 23, 2009