Buyers Demand Faster Updates of Rapid Report Stats
June 10th, 2008
Disappointed that publishers have made very little progress posting circulation numbers quickly enough to the Audit Bureau of Circulations’ Rapid Report, some print buyers are considering measures to prod magazines. Monthly magazines are reportedly filing 6 percent faster while weeklies have remained basically the same. Some agencies are considering extra credit and other incentives for meeting guidelines. MediaWeek (June 9, 008)
Tags: audit, bureau, circulations, rapid, report