Borders Says Price Cuts Took Earnings Toll

January 11th, 2008

CEO George Jones said, “The overall holiday shopping environment was intensely promotional and impacted the bottom line more than we anticipated.”  Borders Group Inc. reported a 3.9% increase in holiday sales, but predicted earnings would be flat or down slightly due to the heavy promotions.  The Wall Street Journal  Subscription required.  (Jan. 10, 2008)

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