Books Can Be More than an Impulse Buy at Supermarkets
October 20th, 2007
Supermarket chains do well promoting books in connection with big events, like a Harry Potter release, but they also have an oppportunity to sell more of them, more regularly, by capitalizing on the frequency with which consumers shop their stores. Or, as retail consultant Frank Dell put it, “…there is a whole generation out there that doesn’t yet know how to cook.” Supermarket News (Oct. 15, 2007)¼/p>
Tags: Harry Potter