Bon Appetit’s Starbucks Masthead a One-Time Deal

April 18th, 2008

Although other advertisers are clamoring to be next, Condé Nast has said that it has no intention of selling off its masthead to the masses, and the Starbucks deal was a one time event. The masthead takeover appeared opposite a second Starbucks ad, forming a 2-page spread, in the May issue of Bon Appétit. The masthead, designed to resemble a Starbucks chalkboard menu, listed comments from staffers, next to their names, on their favorite Starbucks treats. Bon Appétit’s normal editorial and Condé Nast’s corporate masthead were also printed in the issue. Mediaweek (Apr. 18, 2008)

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