Hearst Aims to Boost Retail Dollar Sales with Second Fall Runway Report from Harper’s Bazaar.
The first time out of the box in ‘08, this annual delivered a strong, 60% sell-through efficiency and made waves among fashion’s elite. Why? Well, The Runway Report provides the most comprehensive fashion show coverage available in the United States, offering the inside scoop from New York, London, Milan and Paris … just as the new, fall collections arrive in stores. Industry insiders bookmark it, dog-ear it and send copies to their sales teams. Fashion-forward readers buy it. Best of all, the retail magazine industry can look forward to more than $278,000 in incremental sales, at a time when we can really use it!
Features will include:
Top Trends: the season’s key looks and most wanted extras
Key Pieces: a piece-by-piece primer on the season’s standouts
Expert Shopping Tips: what the boutique buyers had their eyes on for fall
Personal Style: what the front row fixtures wore to the shows
Best Beauty: the latest trends and backstage secrets
Please help us maximize sales by ensuring that this high-impact annual benefits from effective display and merchandising.
- On-sale:
- Sept. 8, 2009
- Off-sale:
- Dec. 7, 2009
- Bipad:
- 08389
- Publisher:
- Hearst Magazines