At Fresh & Easy: More Own-Brand SKUs and Brighter Colors
May 13th, 2008
Among the biggeest tweaks Tesco is making at its Fresh & Easy stores is the addition of 250 new, private-label products, including prepared meals, juices, brewed teas, yogurts and ready-to-grill meats. Private label goods account for roughly 50% of the items in Fresh & Easy locations, but 75% of the sales. Also coming is bright-colored signage to warm the stores up. Supermarket News (May 13, 2008)