Asda backtracks on demanding editorial space in mags
ASDA (subsidiary of Walmart) has called off some of their proposed changes to the distribution deals that they had in place with magazine publishers and distributors. The retail chain had received a great deal of negative feedback from the publishing community after ASDA’s magazine buyer had released a series of demands that were branded as “outrageous”. A source was quoted as saying, “They are modifying their original stance but you still feel they are acting a bit like a mugger concealing a weapon. They are used to their suppliers doing what they want them to do,” the source said. “They are almost naively surprised that the publishing market has not rolled over. The list of points that was made [in the original email] has been gradually crossed out and they are reverting to things that they can do.”
Tags: Grocery, Mag Industry Suppliers, Magazine Publishing, Retail - UK / Europe