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Ziff Davis Media will begin outsourcing circulation for its two print titles, PC Magazine and Electronic Gaming Monthly, to consultant Charles Mast starting immediately. Ziff Davis made this announcement only a few days after IDG announced that they too would outsource circulation for PC World, Macworld and GamePro to Miami and New York-based circ services firm ProCirc. Baird Davis, senior consultant of Circulation Specialists says that the reason for the outsourcing may be “a combination of greater ease and economic necessity.”  Folio (July 17, 2008)

Tags: Baird Davis, davis, electronic gaming, gamepro, IDG, Macworld, outsource, pc, pcworld, ProCirc, ziff

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