A study released this month revealed that 1 in 5 American consumers say they have used a QR Code. That’s 19%, compared to 15% in the UK, 14% in Germany, and 12% in France. And when you zero in on the 18-34 year old age range, that number jumps to 27% for Americans.
And where are they finding these QR Codes? The most often captured QR codes come from magazines, followed by mail, websites, posters, email, and television. Marketing Charts (1/23/2013)