Ads Adopt Anger to Relate to Americans
July 1st, 2008
Instead of painting a perfect world, advertisers are striking a cord with anger to relate to consumers. Advertisers know that Americans are nearing their last nerve when it comes to our wallets and they’re trying to capitalize on these emotions. Jackson Hewitt ran an ad featuring people fed up with their taxes. Southwest Airlines has an ad showing people who are sick of paying petty airline fees. People are dealing with a lot of negative things and that’s why we’re seeing so many ads with people flipping out and showing their frustrations. ABC News via Yahoo Video (July 1, 2008)
Tags: advertisers, economy, Jackson Hewitt, Southwest Airlines