Terry McGraw, Vice President, Retail Marketing, has responsibility for magazine sales through the grocery sales channel, which remains the biggest source of unit and dollar sales in North America. He also oversees the company’s outreach to the retail community through its participation in trade associations and orchestrates the participation of company executives in such trade groups as the Food Marketing Institute (FMI), the Grocery Manufacturers of America (GMA) and the General Merchandise Distributors Council (GMDC).
McGraw brings CMG broad experience in consumer products marketing outside of the periodicals category. Before joining CMG in 2000, McGraw was Divisional Vice President of the Rayovac Corporation, where he directed the manufacturer’s supermarket/grocery, drug and convenience stores. In this position, which was responsible for some $18 million in operating profits, he instituted a category management initiative, launched a customer service task force and repositioned brand marketing programs into regional marketing events with an attendant increase in sales. Prior to Rayovac, McGraw held key sales positions with R.L. Fitzwater, Inc., a food broker, Cadbury/Hershey Chocolate Company, Frito-Lay and Duracell, USA.
McGraw was instrumental in spearheading CMG’s first Promotional Interactive Event (P.I.E) which has become an annual meeting for clients and key retailers. He received a Bachelor of Science in Business from Lynchburg College in Lynchburg, Virginia. He currently resides in Verona, Wisconsin.