Michael P. Herrington is Senior Vice President with responsibility for the company’s Associate Client Marketing Group. On behalf of this diverse group of publishers, Herrington oversees all circulation programs for domestic, specialty, and international sales. He also spearheads CMG’s companywide client renewal and selective client acquisition efforts.
To these tasks Herrington brings a detailed understanding of the newsstand distribution system gained from almost two decades as a sales force executive and manager. He was an “early adapter” of category management, establishing one of the first departments for a national distributor. He is a proven administrator, who increased efficiencies and improved service by implementing a sales force automation program across numerous departments and a far-flung field staff.
Earlier in his career, Herrington worked as a field force manager in key markets in the Midwest, Northeast and Southeast regions before rising to lead a large field force nationwide. He has also orchestrated the retail go-to-market strategies for several of the most successful national magazine launches in the past decade.
Herrington holds a B.S. in Business Administration from the University of Wisconsin Stevens Point, and currently makes his home in Basking Ridge, New Jersey.