Michael Gillen, Senior Vice President, manages CMG’s wholesale/logistics, retail marketing and in-store execution teams in the US and Canada. He is responsible for the implementation of title specific marketing plans for the Hearst, Condé Nast, and Associate Client titles. In his previous role at CMG as Vice President, Client Services, Gillen held executive responsibility for all newsstand marketing and distribution efforts undertaken on behalf of the company’s associate clients. While under his management, CMG’s client marketing team grew the retail sales dollars for our titles, while signing and retaining some of the most coveted client business in the industry. His leadership continues to play an increasingly pivotal role in the company’s overall success.
A long time circulation veteran, Gillen joined CMG in early 2003 after serving as Vice President, Retail Sales, for Weider Publications, where he managed more than $60 million in retail sales, and had responsibility for seven health and fitness titles. For Weider, he developed newsstand initiatives for all sales channels, established distribution guidelines, orchestrated retail initiatives and implemented a number of direct-to-retail distribution programs. From 1998 to 2001, Gillen served in a similar capacity for Rodale, Inc.
Earlier in his career, Gillen learned the nuts and bolts of the wholesale side of the business with TV Guide/Murdoch Magazines. Over the course of 8 years there, he rose to Vice President, Wholesaler Operations, and managed a field force of 100 full-time employees. Gillen holds a B.S. in Marketing from West Chester University. He makes his home in Easton, Pennsylvania.