ABC Rethinks Scan-Based Trading
June 5th, 2008
ABC’s Magazine Director’s Advisory Committee will be reviewing the viability of scan-based trading at their next meeting later this month. SBT has been gaining more and more notoriety recently as a possible cost-saving sales and distribution solution. For the better part of the six years it has been since SBT was last seriously considered by publishers, the idea has largely been considered dormant by ABC. That is until now. Circulation Management (June 4, 2008)
Tags: ABC, advisory, based, committee, magazine, sbt, scan, trading