ABC Reclassifies Public-Place Copies

May 27th, 2008

ABC has now required that public-place sponsored copies be reclassified as verified circ as of January 2008. By merging the public-place into the verified, the board is acknowledging the minimal difference between the verified and sponsored magazines, which is as little as a penny per issue to the host location. ABC created the verified circ category as a response to those who believed that magazines were giving advertisers perks in exchange for sponsoring copies. MediaWeek (May 26, 2008)

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