ABC and People Mag Team Up to Slim Down
August 27th, 2008
ABC and People mag have teamed up to present an hour-long weight loss special on Sept. 30 at 10pm. “Half Their Size: The People Magazine Weight Loss Challenge” will focus on eight residents of Mississippi (the nation’s most overweight state) for a nine-month period to show how diet and exercise changed their lives. The “Half Their Size” People franchise began in 2002 to help those who desperately need to lose weight. Mark Bracco, ABC’s vp of alternative series and specials, says that if ratings are strong, the network may consider running this special annually. Variety (Aug. 26, 2008)
Tags: ABC, Half Their Size, Mark Bracco, People, weight loss