A Suffering Auto Industry Impacts Ad Revenue

April 16th, 2008

The auto industry’s concerns about a recessing economy contributed to lower ad revenue for magazines in the first quarter, says the Publishers Information Bureau. Ad revenue and pages from the automotive industry declined some 21.3 percent, year-over-year.  “Total revenue closed at $5.2 billion, down 1.2 percent, with pages down 6.4 percent to 49,167 versus the year-ago first quarter.” MediaWeek (Apr. 15, 2008)

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