Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, [...]
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The [...]
With the anticipation of fall previews in Women’s magazines, advertising numbers are up from 2009. MinOnline (July 20, 2010)
Glamour Magazine’s covers may showcase average looking models but in no way is the magazines average. Crowned “Magazine of the Year” this past spring by American Society of Magazine Editors’, Glamour has reached it’s audience by relating to the everyday women. FOLIO (July 20, 2010)