Archive for February, 2010

Consumers Weigh-In on Online Subscriptions

February 17th, 2010

The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions.  Movies and music top the list of services that people would be willing to pay for online, approaching 60%.  Games, professionally produced video and magazines hover around 50% and newspapers are just above [...]

Women’s Titles Paid Subscriptions On the Rise

February 4th, 2010

ABC’s Rapid Report has some promising news for Women’s Titles.  Paid subscriptions saw meaningful improvement during the second half of 2009.  Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before.  The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]

Rupert Murdoch’s Plan to Save Newspapers

February 3rd, 2010

In an effort to get back revenue that his print outlets have been losing, Rupert Murdoch is planning to charge for subscriptions to all of NewsCorp’s online content.  This would probably include news websites like Dow Jones, Marketwatch, Financial News, and The New York Post to name a few.  NewsCorp-owned Wall Street Journal was one [...]

Is Reverse Publishing the New Trend in Magazines?

February 1st, 2010

It’s typically common for a magazine to publish a website after the magazine is printed. However, Hearst is switching things up with the launch of Light & Delish, a bookazine based on the food website DELISH that was launched in 2008. MediaWeek Jan. 31, 2010.