Comag Marketing Group, LLC

The first half of 2010 is looking better and better according to the Publishers Information Bureau.  Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses.  A whopping 130 titles increased ad pages during the second quarter.  The three-month period between April and June marked the first time in nine long, hard quarters, that consumer magazines reported gains in both rate card-reported advertising revenue and pages.  The most uplifting category was Celebrity titles, with all but one in the category (Us Weekly) reporting double-digit gains.  Let’s keep this trend going!  Folio (July 12, 2010)

Tags: 1st half results, 2nd Quarter results, celebrity category, improvements, Publishers Information Bureau, Us Weekly, Women's category

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