The third issue includes features about retail sales opportunities for small and mid-size publishers, mag cover selection success strategies and the latest attempt at no-return, “firm” book sales. Rich Alleger, Rodale’s svp of retail sales, writes the cover package about retail sales opportunities. IPDA Newsstand Forum (May 2008)
Speaking at the Periodical Publishers Association annual conference, Jim Muttram, who founded Reed Business Information’s Estates Gazette Interactive suggested that journalists working online could be paid on a pay-per-view basis, essentially being rewarded for the number of page impressions their content generates. Journalism.co.uk (May 6, 2008)
Hearst Digital is launching a lifestyle portal Allaboutyou.com in Britain, to act as an umbrella brand for the websites of the UK editions of Good Housekeeping, Country Living, She, Prima, Coast and House Beautiful. The launch is part the digital divisions plans to focus on the core brands: Handbag.com, Cosmopolitan.co.uk, NetDoctor.co.uk, Allaboutyou.com and Getlippy.com. New [...]