Rodale Inc. reported a 5.1% revenue increase for all operations, compared to the first quarter of 2007. Similarly, print advertising revenues were up 8.8% and revenue from all digital initiatives was up compared to 2007. Particular bright spots include Men’s Health which recorded a 12.1% revenue increase and Prevention a 17.4% increase. Women’s [...]
Designed to rival the likes of WebMD.com, Steve Case’s Revolution Health, and AOL Body; Health.com will roll out on May 19. To set itself apart from the others, Health.com will also feature patient testimonials and, in the future, a recipe database, message boards, health news, and weight-loss tools. The website will have a search tool [...]
Nina Garcia will officially move from Elle to Marie Claire starting September 2. From now through Sept 1, Garcia will stay at her current role as fashion director for Elle magazine. She will keep the same title at Marie Claire. Staying with Elle until September 1 allows Garcia to continue her role on “Project Runway” [...]
According to Capell’s Circulation Report, 49 percent of publishers claiming rate bases have made adjustments to those bases in the past seven years. “More and more titles are cutting back [on their rate base], and therefore making better delivery,” says Dan Capell. “And some titles who have had rate base trouble in the past are [...]
After acquiring School Sports Inc. in December, ESPN has decided to rebrand the company’s flagship maqazine, Rise. ESPN Rise currently has a circulation fo 910,00, but ESPN plans to relaunch the high school sports and lifestyle magazine in September in an effort to grow the title’s 12-to-17 year-old demographic. Folio (May 15, 2008)
The Brooklyn-based hip-hop and lifestyle magazine, Mass Appeal, is closing its doors after 12 years. Colossal Media, which owns the niche title, will continue to publish a female-oriented spinoff, Missbehave, as well as Mass Appeal’s website. Sources indicate that the print edition may be sold off and eventually be relaunched. Folio (May 14, 2008)
This years Magazine Publishers of America’s Independent Magazine Group (IMAG) three-day conference is focused on helping publishers make the transition from print to digital, building successful multimedia strategies and adopting “greener” practices. Folio (May 14, 2008)