Posts Categorized: Research/Trends/Forecasts

Vanity Fair Gets Techie

Kara Swisher, one of tech’s best known and most aggressive journalists, has been snapped up by Vanity Fair. Her technology-related features will appear amid the usual fashion spreads, true crime stories, and cultural commentaries. “I love Vanity Fair and think Graydon Carter is wonderful,” Swisher said. “It’s a great place to write bigger and longer… Read more »

Gen Y Stays True to Print

The traditional image of young adults gathered around a magazine really hasn’t changed much, although the sharing process is more likely to be virtual nowadays, according to a new benchmark study conducted by GfK MRI for the MPA, the Association of Magazine Media. The GfK MRI/MPA study, titled “Magazine Readers Are Social,” found that social… Read more »

Seventeen Pledges to Feature Healthy Models Without Touch-ups

Reader complaints are finally being heard and taken seriously.  Just two month after Vogue vowed to ban models who are underage and too skinny from their pages, Seventeen is responding to similar calls to action. Julia Blumh, a 14-year old girl from Maine was fed up with Photoshopped models littering the pages of fashion magazines… Read more »

Allure Expands "Free Stuff" Mobile Promos

While many magazines only started this year to embrace the mobile 2D code technique of activating print with smartphones, Allure is already in its third year of a massive annual multi-platform project. The August ‘Free Stuff’ Issue is brimming with daily opportunities for readers to scan a Microsoft Tag and enter to win one of… Read more »

Magazine Closures Down in First Half of 2012

When compared to the same time period last year, magazines are fairing much better. Although magazine launches remain relatively flat, they’re far outpacing shutdowns so far this year. According to Mediafinder.com, an online periodicals database, there were 48 shutdowns so far this year and 133 magazines launched. That compares to 74 closures in the first… Read more »

Allure and Elle Among Top 5 Magazines for Ad Page Increase

48 of 154 monthly titles saw ad page increases this month. In it’s third time on min’s 2012 Top 5 chart, Allure ranked second in June with a 41.15% ad page gain. “June 2012 was the biggest issue ever for Allure,” says VP / Publisher Agnes Chapski, “with significant gains coming from beauty and retail…. Read more »

Condé Reports Readership Up Among Millennials

A new study from Condé Nast says young people’s magazine readership is actually the highest it’s been in decades. Using data from the GfK MRI Survey of the American Consumer, which tracks magazine audiences, the study compared different age groups’ readership of specific magazine categories in 1991, 2001, and 2011. The findings confirmed that in… Read more »

20 Tweetable Truths About Magazines

Need hard evidence pointing towards the vitality of magazines? MPA has updated their catchy video from 2009 to showcase magazines today. Research shows surprising figures about how much of an influence magazines and print advertising actually have on us. 92% of U.S. adults read magazines and they actually enjoy the advertisements, instead of paying to… Read more »

EatingWell to Up Rate Base Again

Meredith’s EatingWell magazine will raise its rate base from 500,000 to 600,000 this Fall. This will mark the title’s second rate base increase this year! In January, Meredith upped the number from 350,000 to 500,000. The new rate base will represent a 71% increase from this time last year. The publisher attributes the growth to… Read more »