Posts Categorized: Other Media

Digital Circulation Rising Rapidly for Magazines

Magazines more than doubled their paid digital circulation in the most recent reporting period, according to the Audit Bureau of Circulations.  Digital circulation increased 125% from 1.46 million in the second half of 2010 to 3.29 million in the second half of 2011.  Despite all that growth, however, digital remains only a miniscule amount of… Read more »

Magazine Tumblrs Creating Buzz

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day.  There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue.  These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions… Read more »

Popular Mechanics Launches iPad App

Though it’s not Hearst’s first magazine app, it is their first completely homegrown one.  All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst.  The iPad version has a similar look and feel to the print magazine, as the reader… Read more »

Consumers Weigh-In on Online Subscriptions

The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions.  Movies and music top the list of services that people would be willing to pay for online, approaching 60%.  Games, professionally produced video and magazines hover around 50% and newspapers are just above… Read more »

Nielsen to Integrate Online Views to Its Ratings

The Neilsen Company is hoping to provide combined ratings for TV and internet viewing.  With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively.  These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year. … Read more »

Hearst Considers New Media Shopping Spree

New York Post columnist Keith Kelly cites Hearst “insiders” who say that the media company has earmarked $1 Billion for acquisitions that will lead to new revenue streams in digital and non-traditional media.  The New York Post Nov. 11, 2009

Gourmet-Editor-Turned-TV-Star Makes a Prediction about Magazines

At a party celebrating her new TV show, Gourmet’s Adventures with Ruth, the former editor of Gourmet magazine, Ruth Reichl, expressed grave concern about the future of magazines, “as we know them.”  The New York Observer Oct. 16, 2009 A New York Times review of the new TV show, which airs on PBS television stations, … Read more »