Posts Categorized: Circ/Sub

American Iron Magazine Boosts Frequency

Motorcycle publication American Iron Magazine will be increasing its frequency this coming year, going from 12 to 13 issues due to an increase in reader demand.  Publisher Buzz Kanter says, “The two most popular requests from our readers are, ‘How do I get my motorcycle in your magazine,’ and the second is ‘I just read… Read more »

EatingWell to Up Rate Base Again

Meredith’s EatingWell magazine will raise its rate base from 500,000 to 600,000 this Fall. This will mark the title’s second rate base increase this year! In January, Meredith upped the number from 350,000 to 500,000. The new rate base will represent a 71% increase from this time last year. The publisher attributes the growth to… Read more »

Digital Circulation Rising Rapidly for Magazines

Magazines more than doubled their paid digital circulation in the most recent reporting period, according to the Audit Bureau of Circulations.  Digital circulation increased 125% from 1.46 million in the second half of 2010 to 3.29 million in the second half of 2011.  Despite all that growth, however, digital remains only a miniscule amount of… Read more »

FNM Rate Base Increase

Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch.  Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition.  The title was also the biggest ad page gainer for 2010,… Read more »

Digital Editions Booming for Condé Nast

Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair.  This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages.  This… Read more »

Magazines without The Price Committment

Zinio, a digital magazine and newsstand provider, is offering up a pretty enticing deal through the discount phenomenon Groupon.  Jeanniey Mullen, global executive vice president and chief marketing officer for Zinio, took a chance with Groupon by offering $35 worth of subscriptions to any of the 4,300 titles available on Zinio for just $15.  It… Read more »

Magazine Tumblrs Creating Buzz

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day.  There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue.  These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions… Read more »

Consumers Weigh-In on Online Subscriptions

The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions.  Movies and music top the list of services that people would be willing to pay for online, approaching 60%.  Games, professionally produced video and magazines hover around 50% and newspapers are just above… Read more »