Posts Categorized: Canada

Robert Kennedy Has Done a Lot of Heavy Lifting in Publishing Business

Robert Kennedy (standing in photo) laid out the first issue of MuscleMag in 1974 on his kitchen table and only began to find distribution for it when the 110, 000 copies arrived at his doorstep.  That first issue proved the viability of the now iconic bodybuilding magazine, but it would take some 15 years of… Read more »

At Last, P&G May Shift Big Money to New Media

Marketing giant Proctor & Gamble for years has sent signals that a big shift in its marketing budgets — from traditional to “new” or “experimental” media — was imminent, but the company has been slow to flip the switch.  Last year, P&G’s measured internet media amounted to just 2.2% of its $3.5 billion U.S. media… Read more »

Magnifique! 'More' to Publish French Edition in Canada

Meredith Corporation has signed a multi-year agreement with Canadian media company Transcontinential Inc. to publish a French language edition of More in Canada.  The two companies began publishing an English edition of the magazine in Canada last year.  Des Moines Register  (Mar. 17, 2008)