Posts Categorized: advertising

Allure Expands "Free Stuff" Mobile Promos

While many magazines only started this year to embrace the mobile 2D code technique of activating print with smartphones, Allure is already in its third year of a massive annual multi-platform project. The August ‘Free Stuff’ Issue is brimming with daily opportunities for readers to scan a Microsoft Tag and enter to win one of… Read more »

Allure and Elle Among Top 5 Magazines for Ad Page Increase

48 of 154 monthly titles saw ad page increases this month. In it’s third time on min’s 2012 Top 5 chart, Allure ranked second in June with a 41.15% ad page gain. “June 2012 was the biggest issue ever for Allure,” says VP / Publisher Agnes Chapski, “with significant gains coming from beauty and retail…. Read more »

FNM Rate Base Increase

Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch.  Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition.  The title was also the biggest ad page gainer for 2010,… Read more »

Ad Pages Rise for Business Titles

Business and finance magazines were hit extra hard by the recession, but the ones that made it through are coming back with a vengeance!  Ad pages were down by nearly half in the category, but the first half of the year has seen a nice increase so far.  According to the Publishers Information Bureau, ad… Read more »

Top Chef Richard Blais in New Hearst Ad Campaign

Look for Hearst’s “New Century Craftsmanship Idea Series” ad campaign in select July and August issues of Hearst titles.  Partnering with Ford Lincoln, the campaign features artisans who carry through Lincoln’s branded message of craftsmanship and design through their own work. Debuting in print ads, chef Richard Blais will be spotlighted in O, The Oprah… Read more »

Magazine Tumblrs Creating Buzz

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day.  There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue.  These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions… Read more »

Win $25,000 through Hearst E-Mail Promo!

The Hearst Challenge is back for the second year in a row.  Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions.  Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions.  The winning model… Read more »