Senior Vice President
Michael Gillen, Senior Vice President, manages CMG’s wholesale/logistics and retail marketing teams in the United States. He is responsible for the implementation of title specific marketing plans for Hearst, Bauer, American Media, Condé Nast, and many other brand recognizable client publishers. In his previous role at CMG as Vice President, Client Services, Gillen held executive responsibility for all newsstand marketing and distribution efforts undertaken on behalf of the company’s associate publisher clients. While under his management, CMG’s client marketing team grew annual retail sales dollars each year, while signing and retaining some of the most coveted client business in the industry. His leadership continues to play an increasingly pivotal role in the company’s overall success.
A long time circulation veteran, Gillen joined CMG in early 2003 after serving as Vice President, Retail Sales, for Weider Publications, where he managed more than $60 million in retail sales, and had responsibility for seven health and fitness titles. For Weider, he developed newsstand initiatives for all sales channels, established distribution guidelines, orchestrated retail initiatives and implemented a number of direct-to-retail distribution programs. From 1998 to 2001, Gillen served in a similar capacity for Rodale, Inc.
Earlier in his career, Gillen learned the nuts and bolts of the wholesale side of the business with TV Guide/Murdoch Magazines. Over the course of eight years there, he rose to Vice President, Wholesaler Operations, and managed a field force of 100 full-time employees. Gillen holds a B.S. in Marketing from West Chester University. He makes his home in Easton, Pennsylvania.